This will generate a webhook to Zapier, which will then generate a Trello TODO with details of the user and their time. To begin, we’re going to raise an event when a user of a personal fitness app logs a new personal best time.
Zapier in particular allows you to trigger actions from arbitrary incoming webhooks, and this is something you can tap into immediately with Swrve.Īs an example, we’re going to run briefly through using an in-app event, tracked by Swrve, to generate a webhook with embedded user properties, that will in turn be directed to Zapier and on to a community manager’s Trello board. They provide connectors to popular web apps, removing much of the pain of deep diving into API documentation.
These tools allow you to create simple or complex connections between different web app APIs, acting as a routing layer. But for those marketers that want more fine grain control over the interactions with 3rd party systems, Swrve will soon introduce our webhooks, which provide an awesome real-time way to drive actions in other systems directly from user activity in the app.Ī great way to illustrate this is to use one of the popular web automation platforms like IFTTT or Zapier. To enable this level of connectivity, Swrve supports a number of partners directly with our Open Platform enterprise connectors, allowing you to sync your Swrve users, and their properties, with users on other platforms, and employ that partner’s tools to email, SMS or otherwise interact with your users. These APIs open up an infinity of possibilities in connecting the user experience across multiple channels and delivering real value to your users through the tools they use on a daily basis. The great news is that many of the other platforms you’ll want to connect with have APIs setup for just this purpose. Post a comment directly to a Slack channel based on some activity in the app.Log an entry in their calendar to remind them of an event they’ve booked in the app.Add a reminder to a ‘TODO’ list based on activity in the app.
Deliver an email confirmation when a user completes a specific action in the app.
That’s certainly what consumers expect - a joined up experience.īy way of example, here are some of the types of connections you might want to make: email) or connect their experience in your app to other experiences or systems delivered by other platforms. At Swrve, for example, we provide a great solution for communicating directly with your users while in the app, or to re-engage them with targeted and timely push notifications.īut sometimes you’ll want to reach them over different channels (e.g. There’s a huge number of platforms and APIs out there to help a mobile marketer build great experiences for their users.
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